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ELC Wins Lawsuit

The Estee Lauder Companies' sued for trademark infringement and false advertising.

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By: Jamie Matusow

Editor-in-Chief

The Estee Lauder Companies’ was awarded $3.6 million in a lawsuit filed in 2010 against Harvey Prince for its Eau Flirt fragrance, due to trademark infringement, false advertising and unfair competition. ELC’s Beauty Bank division owns the Flirt cosmetic line.

Eau Flirt by Harvey Prince was described by the brand as clinically proven to “make men flirt with women.”


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